http://adventistcommunicator.org/blog The official blog of the Society of Adventist Communicators Tue, 09 Feb 2010 23:22:37 +0000 http://backend.userland.com/rss092 en The Federal Communications Commission has new requirements for churches, businesses, and other organizations that use wireless microphones in the 700 MHz band (698-806 MHz). Your church, ministry, or organization needs to stop using wireless microphones in the 700 MHz band by June 12, 2010, to avoid any fines.   Christianity Today has an article ... http://adventistcommunicator.org/blog/?p=62 However big or small your organization is, a strategic communication plan gives structure and purpose to your organizational communication. Strategic plans can be anywhere from a handful of pages to hundreds of pages. A basic strategic plan consists of the following elements: 1. Background - a review of the organization and what the organization is ... http://adventistcommunicator.org/blog/?p=61 Digital publishing is a cool tool in the integrated marketing communication toolbox. One digital publishing provider is Issuu (www.issuu.com). Issuu is the leading publishing platform for delivering an exceptional reading experience for magazines, books, catalogs, reports, and more. The beauty of the printed page translates to this online representation of the publication. ... http://adventistcommunicator.org/blog/?p=60 Ever wonder if you should quit your blog in favor of Twitter and social networking? According to Clay McDaniel in an article for MarketingProfs, both Twitter and classic, corporate blogs are needed to engage the community (read: target audience). McDaniel suggests a two-part blogging strategy: 1) create and maintain a fresh ... http://adventistcommunicator.org/blog/?p=59 Everyone knows content is fundamental to a website, says Jeffrey Macintyre in “Content-tious Strategy,” an article published by www.alistapart.com. Webmasters often get distracted by visual site design and layout or search engine optimization (to help bring more people to your web site through carefully chosen keywords). While these components are ... http://adventistcommunicator.org/blog/?p=58 Ever wanted to publish a magazine? Now you have an opportunity. - - - MagCloud using HP Indigo Technology provides on-demand "vanity" magazine printing (see www.magcloud.com). Printing costs are 20 cents per page plus shipping, and all you need to do is upload your PDF file. Magazines are printed in vibrant full ... http://adventistcommunicator.org/blog/?p=57 For those of us who attended the crisis communication workshop in Denver, we talked about how to present a crisis statement to the media. Our presenter shared several video examples with us of well-done and not-so-well-done statements. Here is a very recent and very current example of a very well-done ... http://adventistcommunicator.org/blog/?p=55 http://adventistcommunicator.org/blog/?p=54 When I completed my registration this afternoon, I was the 105th person to register. I'm told that 166 people are registered for this year's Society of Adventist Communicators convention. A very popular part of this convention is the tours on Thursday, and 120 people participated in today's tours to Focus ... http://adventistcommunicator.org/blog/?p=53 Whenever I travel, my "marketing eyes" are on high alert watching signs, brands, advertising, people, you name it. The same was true tonight when I flew into Denver. My positive first impression of the Denver Airport took me through the concourse with moving walkways and past colorful advertising posters and ... http://adventistcommunicator.org/blog/?p=52