The Federal Communications Commission has new requirements for churches, businesses, and other organizations that use wireless microphones in the 700 MHz band (698-806 MHz). Your church, ministry, or organization needs to stop using wireless microphones in the 700 MHz band by June 12, 2010, to avoid any fines.

Christianity Today has an article explaining more about this new FCC regulation and possible solutions for churches. View the article here.

>>>Please pay attention to this issue. Everyone needs to comply with this new rule.

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However big or small your organization is, a strategic communication plan gives structure and purpose to your organizational communication.

Strategic plans can be anywhere from a handful of pages to hundreds of pages.

A basic strategic plan consists of the following elements:

1. Background - a review of the organization and what the organization is all about

2. Situation Analysis - identifies the most important issues to address right now (as frequently revealed through a SWOT analysis)

3. Goals - defines what big-picture results of what you’d like to achieve

4. Audience Analysis - identifies the major and minor audiences your organization interacts with and specifies who you need to currently talk to

5. Strategies - outlines the general direction needed to meet the plan’s goals

6. Objectives - states measurable steps to achieve strategic goals

7. Tactics - lists specific methods (traditional media, print media, social media, etc.) to achieve objectives and examines costs

8. Measurement and Evaluation - provides an outline of how success will be defined (in relation to goals, strategies, objectives, and tactics)

Additionally, a strategic plan can include primary or secondary research (literature review, focus group(s), survey(s), etc.) as part of the background section or as a stand-alone section.

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Digital publishing is a cool tool in the integrated marketing communication toolbox.

One digital publishing provider is Issuu (www.issuu.com). Issuu is the leading publishing platform for delivering an exceptional reading experience for magazines, books, catalogs, reports, and more.

The beauty of the printed page translates to this online representation of the publication. Issuu provides a dynamic library fully enabled for sharing.

The best part for organizations with limited budgets? Issuu is FREE (although there is a paid option)!

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Ever wonder if you should quit your blog in favor of Twitter and social networking? According to Clay McDaniel in an article for MarketingProfs, both Twitter and classic, corporate blogs are needed to engage the community (read: target audience).

McDaniel suggests a two-part blogging strategy: 1) create and maintain a fresh and engaging corporate blog and 2) monitor third-party blogs to respond to conversations about your brand taking place across the web. Blogs should be relevant and discoverable with “timely, punchy, [and] informative posts.”

“Your goal [with a blog] is not to obtain momentary awareness but to maintain relevancy over the long term for your target audience,” McDaniel says.

Check out McDaniel’s five tips for using blogs to engage customers and build your brand.

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Everyone knows content is fundamental to a website, says Jeffrey Macintyre in “Content-tious Strategy,” an article published by www.alistapart.com.

Webmasters often get distracted by visual site design and layout or search engine optimization (to help bring more people to your web site through carefully chosen keywords). While these components are important, quality content is another key factor to develop.

But how do you develop good content? Check out Jennifer Krynin’s advice in an About.com article titled 10 tips for good web writing.

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